Why Choose Us?
MedTech
Focus
Highlight your MedTech expertise and healthcare industry focus
Healthcare
Collaboration
Experience working with Medical SMEs and healthcare stakeholders
Regulatory Insight
Understanding of regulatory and market nuances in healthcare sectors across Southeast Asia and beyond
Funding Success
Proven track record of helping companies secure MRA funding and execute successful overseas projects

What is MRA?
The Market Readiness Assistance (MRA) by Enterprise Singapore helps local SMEs fund activities that prepare them to expand overseas, with up to 70% funding support capped at SGD 100,000
per new market.
Our MRA is focused in three key areas:
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Overseas Market Promotion,
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Overseas Business Development
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Overseas Market Set-up

Category Focus
Overseas Market Promotion
Supports activities aimed at increasing brand visibility and awareness in the target overseas market.
Overseas Business Development
Facilitates business growth and partnerships in the new market.
Overseas Market
Set-up
Assists companies in establishing a physical presence or complying with regulatory requirements in the new market.
Overseas Market Promotion
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Participation in Overseas Trade Fairs: Costs related to space rental, booth design and construction (capped at 36 square meters), and logistics for both physical and virtual trade fairs.
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Marketing Materials for Foreign Markets: Development and production of marketing collaterals tailored for the overseas audience.
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Digital Advertising: Expenses for online marketing campaigns on platforms such as Facebook, Google, and LinkedIn targeting the foreign market.
Overseas Business Development
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B2B Lead Generation: Costs associated with identifying and reaching out to potential business clients or partners.
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Partner or Distributor Search: Expenses for locating and engaging potential distributors, agents, or joint venture partners.
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In-Market Business Matching: Fees for services that connect the company with suitable business counterparts in the target market.
Overseas Market Set-up
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Company Incorporation Overseas: Legal and administrative costs for setting up a business entity in the target country.
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Tax and Legal Advisory Services: Professional fees for understanding and complying with local tax laws and regulations.
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Intellectual Property (IP) Protection: Expenses related to the application, filing, and registration of IP rights in the overseas market.

Our MRA Support Journey
Eligibility Check & Consultation
Understand your business and overseas goals; assess MRA eligibility
1
Proposal
& Quotation
Craft a detailed MRA-compliant proposal with clear deliverables and pricing
2
Execution
& Reporting
Deliver digital marketing campaigns, lead generation, or business setup services; provide progress reports and support claims
3
Application Support
Assist with MRA application submission and documentation for Enterprise Singapore
4

MRA Enquiry Form
Main Tel: +65 69090395
Mobile/Whatsapp: + 65 9880 1432


MRA Information
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Who is eligible for MRA?Singapore-registered SMEs with at least 30% local shareholding, a group annual turnover of not more than S$100 million, or fewer than 200 employees, are generally eligible.
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What activities can be funded?The MRA Grant supports overseas market promotion (e.g., trade fairs), business development (e.g., in-market representation), and market set-up (e.g., legal, tax, and IP services).
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How much funding can I get?You may receive up to 70% of eligible costs, capped at S$100,000 per company per new market across various activity categories.
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How do you assist with the MRA application?We help identify eligible activities, prepare supporting documents, and manage the application process end-to-end, ensuring alignment with Enterprise Singapore’s criteria.
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How long does the process take?The full process — from consultation to approval — typically takes 6–8 weeks, depending on document readiness and Enterprise Singapore’s review time.
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OVERSEAS MARKET PROMOTION ($20,000 per new market)
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OVERSEAS BUSINESS DEVELOPMENT (Capped at $50,000 per new market)
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OVERSEAS MARKET SET-UP (Capped at $30,000 per new market)
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What are the Factors That May Lead to the Rejection of the Application?An application may be rejected for different reasons such as: A company which does not meet the eligibility criteria (Refer to the first question above) A company holding a shell business registration or having its main business operations outside Singapore A non-profit organisation A company seeking support for the purpose of fundraising or increasing domestic sales
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Why Should Companies Apply for the MRA grant?To optimise the advantages provided by the MRA Grant and guarantee a prosperous venture in international business development, adherence to the subsequent guidelines is highly recommended: Perform extensive market analysis to gain a deep understanding of the specific target market and ascertain potential clientele. Formulate an extensive marketing strategy to effectively showcase and advertise your offerings within the designated market segment. Develop connections with nearby collaborators, distributors, and providers to bolster your market influence. Engage in international trade expositions and diplomatic excursions to augment recognition and establish trustworthiness.
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Key Steps for Successful Overseas ExpansionThe MRA grant is available to Singaporean small and medium-sized enterprises (SMEs) that meet the following criteria: Registered and operating in Singapore Have a minimum of 30% local shareholding Have a Group Annual Sales Turnover of not more than S$100 million or a group employment size of not more than 200 employees
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ClaimsHere is a guide on submitting your claims and getting your project expenses audited: 1. Ensure all claims, along with their supporting documents, are submitted exclusively through the Business Grants Portal. It is important to complete this process within three months from the project end date. 2. To ensure accuracy and compliance, your project expenses will need to be audited by an auditor approved by Enterprise Singapore (ESG). This audit fee grant can be claimed, with a maximum limit of $500 or the support level specified in Annex 1 of the Letter of Offer, whichever is lower. 3. The contact details of ESG-approved auditors will be conveniently provided in the annex section of your Letter of Offer. Make sure to refer to this annex to find the appropriate auditor for your project. 4. It’s important to note that the MRA grant is administered solely on a reimbursement basis. This means that you will need to pay for the expenses initially and then submit a claim for reimbursement. 5. Depending on the specific requirements of your project, you may be asked to provide additional documents as proof of completion such as a comprehensive report detailing potential customers or partners, a write-up describing an event, or evidence of your participation in trade fairs.
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Why Choose Finnex Management Consulting:Specialised Expertise: Our team has a deep understanding of the MRA Grant requirements and processes, allowing us to provide tailored support to Singaporean businesses. Proven Track Record: We have a strong track record of helping businesses successfully qualify for the MRA Grant, demonstrating our commitment to delivering results. Proven Methodology: Our Partners Suitability Analysis and Metrics (“PSAM”) lowers the non-performance risks and increase the probability of success rate for the potentials identified. Personalised Approach: We understand that each business is unique, and we tailor our services to meet the specific needs and goals of our clients. If you’re a business owner in Singapore looking to access the MRA Grant, Finnex is here to help. Contact us today to learn more about how we can support your business in qualifying for this grant opportunity.